ATLANTA -- When the Belk Charity Sale returns to Metro Atlanta, everybody wins.

Bargain hunters love the annual event because it allows them to take advantage of some great pre-holiday shopping deals, and the community benefits because money raised by the event goes directly to local charities and schools.

The Belk Charity Sale is a four-hour in-store event offering discounts of 20 to 70 percent off certain items. It will take place on Saturday, Nov. 5 from 6 a.m. to 10 a.m.

"Belk is committed to being involved in our communities and supporting causes important to our customers," said Jessica Graham, vice president of communications and community relations for Belk. "Each Belk Charity Sale offers us the opportunity to reach thousands of nonprofits across our footprint and to help them raise much-needed funds."

It is not everyday that an American icon comes to Woodstock which made today very exciting for local Paula Deen fans.  Paula-fever was in the air!  Fans such as 11 year old Hunter Ongeri began arriving hours in advance to make sure they got to meet their idol.  With her southern charm and no-nonsense approach, Paula has become a fan favorite for both kids and adults.  Paula and her husband, Michael, arrived at Woodstock's BJ's about 4:30pm this beautiful Sunday afternoon in a custom tour bus that could not be missed.  Paula's image adorns the huge bus along with a picture of her latest book, "Paula Deen's Southern Cooking Bible."  Paula, not one to sit still, had a book signing earlier in the day in Greenville, SC.